The first step in most businesses is to create a website that increases awareness and confirms the legitimacy of your new business venture or you may have already achieved this feat and are looking to upgrade your current site to reflect your business better. That’s where web designers come in, to make that process much less daunting, they have the experience, knowledge and ideas to create your bespoke website. To highlight the importance, we will be explaining 5 benefits of using a web designer.
The importance to constantly have the best online presence following the progression into more online-based services can intimidate all of us. Web designers understand that and also that you will want your product or service to achieve the best exposure whilst be able to manage the processes yourself and maintain the company’s unique selling point (USP).
As previously mentioned, the first step is to create a website and ensure the site reflects the company and your aspirations. Therefore utilising the services provided by a web designer to generate that initial site and assist with the foundation of your business have become essential, but we also understand that those services have to be unique, quickly produced and hassle free. That’s why we’re here to share the benefits this type of service can provide:
Every aspect of your site will need to reflect your business, from the consistent unique colours utilised, image location on a bespoke layout to interactive links. The ability to visibly associate a company based on consistency is a small tool which can receive huge rewards. You will instantly be able to associate a company by its consistent utilisation of colours, take a minute to think of a brand associated to Blue and Yellow, most people will think of a large Swedish furniture retailer. As a consequence, a web designer can personally ensure the website is consistent in layout and design whilst maintaining each factor is bespoke to your request.
Positive first impressions
According to research by Lindgaard et al1, it only takes a prospective customer 50 milliseconds to decide whether they are going to read your website or hit the dreaded back button. Therefore you need to make the best first impression possible and that can be achieved by the creation of a unique and engaging website. A web designer can generate any format, layout and possible interaction you want, making your website, unique, personalised and reflect your business perfectly.
Preparing your website for the business you want to become
Every business wants to expand and development, therefore you will have planned and envisioned where you want to take the company. Why not make your website the first upgrade to the business you want to become. Whether you’re an Ecommerce site looking to provide further support to customers and therefore want to integrate a live chat feature or a large business looking to expanding your catalogue features and include smooth transitions between sub-sections. There are many features a web building software cannot provide yet a dedicated Web designer can implement and customise to your business, differentiating yourself from the competition.
Improved Search Engine rating
The complex world of search engine ratings will become an obsession of any business, everyone wants to be the number one search, but how do you become number one? For example, Google utilising an algorithm involving 200 factors to determine the ranking of websites for a specific search, inconveniently Google does not release any of these factors. However through testing and experience, web designers have been able to identify the most important factors and can provide more of them into your website opposed to website building software. A website designer can assist with:
Site structure: Ensuring that each pages of your website flow seamlessly from Homepage to supporting pages. With expanding features and pages, ensuring that each link is taking your visitors to the correct page becomes extremely complex.
Site speed: Achieving the optimal site speed from the utilisation of the optimal technology for your site to upload quickly, surveys conducted by Kissmetrics2 have highlighted that visitors expect websites to load with the first four seconds. If a site requires more time to load then the surveys highlighted that if a visitor has to wait 4 seconds, 25% will not wait and dramatically increases the more they have to wait. For example, If an e-commerce site is making £100,000 a day, a 1 second site speed delay could result in £2.5 million lost sales every year.
Number and quality of inbound links: Focusing on multiple factors and the implementation of the correct backlinks to your services and from other sites to increase possible clicks, whilst also taking into account the quality, relevance and types of the back links.
Save your time and the hassle
The largest benefit of utilising a web designer is the ability to delegate the project to the experts. You may have many additional projects to prioritise or want to dedicate your time into ensure funding within a specific project is available and consistent. Being able to outsource the generation of your website can save huge on your time, time you could be ensure products and services are perfected for your new website to become an instant hit.
Coinciding with the saving of time, is the benefit of less hassle. Web design experts remove the hassle in generating your own website, any alteration or creation of a site by yourself can be frustrating and demoralising in the development of a business. You may be looking to achieve an image portrayed in your mind and the website building software you’re utilising is preventing you from achieving your unique site for your unique business. Why not speak to the experts who make every step of the process personal and exclusive to you.
Intrigued or Convinced?
Seek our advice from a web designer, most services offer free quote options which enable you to identify what they can do you for before purchasing.
1 Lingaard et al – Attention web designers: You have 50 milliseconds to make a good first impression! – http://www.tandfonline.com/doi/abs/10.1080/01449290500330448
2 Kissmetrics – How Loading Time Affects Your Bottom Line https://blog.kissmetrics.com/loading-time/?wide=1