PageRank is a Google concept that shows the value and relevancy of a page as determined by Googles search algorithms. Understanding the algorithm would be great – but Google keeps it a big secret.
However, through testing and research, here are steps you can take to improve your PageRank.
Step 1: Create High Quality Content AND Inter-Link Your Pages –
Ok, we have all heard about the 'high quality' content thing – but it is true. The better your content, the better your page will be seen by Google. The real gem in step # 1 is the linking to your own pages. See – each page has its own "link juice". You can share the juice with other pages by creating links to each other. So – if you have relevant content, link to it.
Step 2: Use rel = "nofollow" in any of your link tags that go to sites that do not need the pagerank boost or that you do not care to share with.
This can be used for links to mega-sites, like Yahoo, Skype, Wikipedia – honestly, they do not need the help. Save the juice for yourself.
Step 3: Create content worth linking to
I know, that sounds like 'high quality' content – but look closer. What do people link to? Solutions to problems, lists, reference guides, quick-tips, awesome photos, funny videos, etc. You get the idea. Create content worth linking to and talking about. The backlinks to your site will help.
Step 4: Get active in your online community
The great thing about the web is that you can do it all from home. That does not mean you can be anti-social. Join forums, look into twitter communities, Facebook groups, or any other online community within your area of interest. The more connections, the more likely your site will be considered in their own work.
Step 5: Take Action Every Day
Creating a site that is a success is a continuous work in progress. Write articles, write content, comment on blogs, visit forums, update your site – keep taking action and you will find success.