In this day and age, if a website's design is outdated, it's an immediate sign to a visitor that the business behind it is also behind the times. In order to improve a customer's impression of one's business, it is critical to have an up-to-date website that reflects Web 2.0 themes.
Web design encompasses more than just the look and feel of a website. It also involves the HTML and code that make the site look the way it does. Good web design also incorporates search engine optimization (SEO). A visitor can not appreciate the aesthetics of a website if they never even find it because it's buried too far down in a list of search results.
Hiring a person or company to design one's website can cost thousands of dollars, but it does not have to be so. Affordable web design is not as unattainable as most people believe it is.
But first things first: the client must decide what their ultimate vision for the website is. The web designer will need to know what aspects of the company to emphasize in order for the site to be as effective as possible. And having a vision in mind will also help the client to choose the right designer for the job.
Hiring a professional design company used to be too expensive for many businesses to afford, especially small businesses. But, fortunately, web design is a popular career choice and new companies are created every day, hungry for clients. And due to the competition that this breeds, the client now has the upper hand because it can compare prices between different companies and negotiate the best possible deal because companies are fighting for business.
There are also many freelance web designers looking for work. There are some talented and highly qualified rookies in the field looking for a proving ground. These talented newcomers to the field may be willing to work at a discounted price in exchange for the experience. There is a small sense of risk because a rookie designer may not have much prior work to show you for you to base your decision on. But there are plenty of affordable veteran designers looking for work as well.
If none of those options are in one's budget, then one may need to consider cutting certain features out of the project. But the client must be careful not to oversimplify the site or it will run the risk of creating an amateur site.
A company website should be a unique expression of the company. Fortunately, affordable web design solutions are available to help a company realize this goal.