If you have a local business that caters to the people that live in your city or town, then advertising on the internet has probably not been an attractive way to reach people. However new ways of advertising have changed this way of thinking. If you would like to reach people on the internet that may want to frequent your establishment in a specific locality, you can now pay for pin pointed online advertisements.
Google has been working on a way for local businesses to advertise online using Google AdWords. What is great about this new local feature is that you can now reach thousands of people via the internet who live in your specific locality. This is great for people that own a restaurant or a contracting service that would like to take advantage of low cost advertising rates through Google AdWords and reach people that surf the net.
With a local AdWords campaign you can reach plenty of people that live at your location and would be interested in buying your products or services. No matter what town or city or region you live in, you can reach your customer base quickly and easy.
Google AdWords is based on the pay per click model. The merchant creates a text based ad that is shown on Google's web site or an affiliates web site that is related to the keyword or phrase that you pick. If a viewer sees your ads and is interested, they can click your ad and be taken directly to your web site. You only pay for those people that click your advertisement. Most merchants usually spend $ .05 to $ .50 per click. So if you are looking for a great way to reach your local customers, check out the above tips.