Many website development practitioners argue that web design is a must for a business. But not just any old website will do. Ten years ago any kind of web presence was better than no website at all because if your competitors had one and you did not then you were at a competitive disadvantage. However, nowdays what counts is a working website – a web presence that works for your business. The standards of web design have risen and so have the average business decision maker's expectations of what their web developer will produce for them.
There is very little point in just settling for an average online presence. Take the city of Sheffield as an example of what the local businesses there have come to expect from their websites. They need:
- good aesthetics
- a user friendly design
- quick loading
- no broken links
- is clear and concise
- ranks well in the major search engines
- is scalable as their business grow
- links to social media networking sites
- a company blog
- a logo that appeals to their target market, and most of all;
- a website that will work for their business and improve it's profitability.
Why choose web design in Sheffield has an example. Well, the city is based in an area of South Yorkshire that demands value for money and, especially in a tough economic climate, the local businesses there are being very careful about how they use their working capital. Therefore, they are likely to spend their own time doing lots of research into what makes a website work and what is needed. They do not just want a website anymore. Instead they want a website that does this, this, this and that. Additionally, they would rather use a reliable, local web design company to provide them with that service because this decrees the perceived risk.