Writing Website Content – Who Are You Writing To?


Decisions, Decisions

How to write content for a website niche. Can you remember how it used to be so simple to choose from among a few possible selections of almost everything? I guess that you’d have to be about 50 years old or so but for many years now progress has brought us to the point where we are at today. Example: Soup: Even if you were to narrow down your search to chicken noodle, after seeing all of the various soups to choose from, you would then have to make the choice from the many various brands of chicken noodle. Maybe you aren’t old enough and I don’t want to go back in time but there was a lot less of everything to choose from, making the selection process a bit easier.

What Excites You?

The thing with niches is that there are millions of them and you have to choose just one! It would be easy to make a broad selection choice like baseball, or health, hardware, clothing, etc. That is part of the selection process but it goes much deeper than that, for example… you wouldn’t choose the Automobile industry because that in itself isn’t a niche but you could target a group within the auto industry and choose “Brake Repair” as your niche or “Windshields.”

Successful People Make Decisions

People sometimes make it more difficult than it should be because there isn’t only one right niche for you but many that you could really enjoy and prosper from. However, for others, there’s no problem deciding as they know exactly what they want.

Well, you shouldn’t be taking too long to make a selection on which area to specialize in but do take some time and research a bit and make a choice and then move onto the next step. Knowing how to write content for a website niche is important and you can always make a change if you decide to before so much time and energy is invested. You can start another site and build them both up into revenue producing website businesses.

Just What is a Niche?

According to Definition.com:


  • An ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.
  • A place or position suitable or appropriate for a person or thing: “to find one’s niche in the business world.”
  • A distinct segment of a market

So a niche is a “distinct segment of a market” or an audience or a specific group.

Be sure to choose a niche that fits you well, something that is an interest of yours, a hobby or a passion. It can also be something that you would like to learn about and share with a portion of the 3.75 billion internet users globally. Almost anything that you can think of is a niche and you can earn money online from about every one of them because there are so many viewers and searchers online. You can Become an expert in any niche that you choose and earn a monthly revenue by helping others that have the same interests.

The more that you enjoy doing something, the more you will naturally produce with pleasure, as your online business should be fun and not like a day job. Your chosen niche should be something that you really like and enjoy, something that you can talk about and be or become an authority on. Knowing how to write content for a website will be beneficial as you move forward.

Even the smallest niches have millions of viewers and can be highly profitable. I know one affiliate marketer that chose to make a “mini-niche” site promoting Football Snack Helmets and he’s earning about $700 per month with that site alone. I know another that travels the world taking pictures and enjoying what seems like a permanent vacation on Instagram, after only 6 months, and earning $1600 per month.

How to write content for a blog… Who are you writing to?

There are a number of things that you need to take into consideration when choosing your website topic:

  • Any single niche website can become a full-time income-earning online business when the right steps are taken.
  • Most likely your first website won’t be your last so don’t try to make it perfect, just make it great and then pause and consider your options.
  • You will be choosing products to promote in your niche.
  • You are going to be communicating within your niche.
  • You are going to be helping others in your niche, as an authority.
  • You are going to be writing lots of content within the chosen niche.

So you really can’t choose a wrong niche although some might be a bit more challenging than others. I’d say take a few minutes, or hours and make a decision and then move onto the next step.

A key and probably most important point is to be very specific when choosing a niche and don’t be too broad. An example: If you are selling custom shoelaces or socks, that should be your niche. If you chose “custom footwear” as your site niche you would have a lot of disappointed searchers quickly leaving your site because they’re not looking for laces or socks.

If you’re too broad in your choice the audience will be hard to convert to your product or to keep their attention. However, if they see your site is all about custom laces and socks and then go to your site they will see exactly what they’re expecting to see.

At that point, they’ll be more favorable and stay on your site and perhaps even make a purchase and come back at a later date, maybe even recommend your site to a friend.

With over 3.5 billion people globally online you will really benefit from becoming an expert on your specific topic or product. When you sit down to write content for your site or answer questions from the comment area it’s good practice to see or think of a group of like-minded real people listening and reading your article with the intention of learning something or being enlightened in some way. See yourself communicating with your audience and see them listening and learning from what they are hearing or reading.

Another example: Sports – TOO Broad.

How can you target someone in Sports without going deeper into a niche within the sporting world? Even then, if you choose Football, you should be more specific. What within the world of Football will you be promoting? Perhaps player jerseys, hats, autographed balls, etc. That would put you into the Souvenir niche.

Another example: Health – Too Broad.

Once again you need to go much deeper than just Health itself, as that could be just about anything and is far too broad. It’s really impossible to effectively target people in the Health niche because the need is to find a niche within the health industry. Let’s say health through dieting, organic dieting, curing cancer with organic dieting, etc. Every visitor that goes to your site within the Healthy Diet niche will get exactly what they’re looking for and be satisfied. If they just entered Health into the search engine they would just get thousands of results from many different categories.

One more time example: Automobiles – Too Broad.

Same as the previous two, Automobiles wouldn’t be a good niche if you were promoting accessories or services like tune-ups or brake repair or any of the other possible niches like tires, wipers, windshields, oil, and fluids, etc.

So it’s important for you to be very specific when naming your chosen niche. Don’t call yourself “Randy’s Auto Repair” if you only do brake repair and could more specifically be called “Randy’s Brake Repair.” That way 100% of your viewers will know exactly what to expect when they go to your site.

Know Your Targeted Group

Remember that a niche is a way to target a specific group of individuals that all have the same mind or interest. A group of people, Hikers over 50 would be a well-targeted group.

A group of individuals that get Migraine Headaches would be a well-targeted group or niche.

And how about the people that are looking for some Low Fat Diets, another well-targeted group. So you need to be specific, there are millions of people even in the smallest niches. Know your targeted group, as much as you can about them so that you can serve them well and supply them with your product or service and they as well as yourself will benefit.

All you need to do is target your specific group of people and there’s your niche. Help the millions of people within that group get the answers and perhaps product that they’re searching for and grow your site and attract viewers day after day 24/7 all year long!

Millions of people are looking for help and information online every hour of every day. They are also spending billions of dollars online each year and you can set yourself up so that you can capitalize on each situation with your website.

Shouldn’t I Be Concerned With My Competition?

No, absolutely not!

There are millions of sites and billions of people surfing the internet. There is a way that you can tap into the 10,000’s of low competition keywords to reach these people. As mentioned earlier there are millions buying things in the smallest of categories.

So with all of this in mind, go ahead and pick your website niche, dig in and get as specific as possible so that the viewers coming to your site and reading your quality articles are in the right place and enjoy their time with you. Realize that there are millions of people in every niche that you can imagine and that’s what’s so great about the internet. It’s not going anywhere and the opportunities for you to take advantage of keep growing each and every year.

I hope that this helps you in some way to understand and move forward with choosing your site niche and writing to your targeted group of individuals offering information, insight and empowering advice to your reader. This will lead to a continuous rise in your site traffic and conversions or sales to your credit.



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